We Identify, Position, Create + Communicate Your Company's Stories
Media and Content Strategy, Creation + Relations
As the media landscape evolves, companies need a strategy in both media relations and content marketing. We work closely with companies to identify, position, create and communicate their story through both earned media (media relations) and owned media (original content).
Get your Story STraight
- Message development and market positioning
- Content audit and analysis
- Strategy aligned with brand messaging and business goals to develop a unified media and content strategy.
- Collaborating with sales, product and marketing as sources for thought leadership and original content
- Content roadmap clearly defined and targeted in a quarterly editorial calendar.
Engagement + Outreach
- Media and influencer relations
- Building thought leadership
- Targeting and identifying audiences and building communities
- Writing high-quality, analytical copy, both long and short form.
- Smart, engaging writing and ghostwriting with a voice
Publish + Share
- Distributing content to media and content targets
- Syndicating content
- Maintaining company blogs
- Managing and distributing content across social media channels, blogs and media.
- Working with graphics team to deliver and distribute visual content